” Communication is transfer of information from one person to another,whether or not it elicits confidence. But the information transferred must be understandable to the receiver "– G.G. Brown.
Here I'm discussing about business communication. It is a life blood of an organization. Organizations mainly focus on earning maximum profit, but without effective communication there is no longer u can work effectively to get profit. Which cause death of organization because without profit it's hard to run a business.
There are 3 main types of communication
Verbal communication takes place by means of word or language. It includes both written and spoken. In this you listen to a person to understand their meaning. It is more natural and informal.
In order to send a message in business speaking plays vital role. In a business people spend more time in obtaining information then transmitting.Conducting interviews, attending meetings, giving instructions which are common nowadays. A good communicator has to be a good listener too. Listening is also a part of communication. Receiving information regarding order of employees, customer trend etc. are obtain through listening.
Similarly reading and writing both are segment of verbal communication. Writing used when a complex message is sent. Sending memos, filling different government forms, informing employees through circulars, placing order through letters, companies report writing, record keeping etc. are example of this aspect. While reading includes understanding and interpreting the material. Reading memos, circulars, reports etc.
2. Non verbal
Non verbal communication means communication without use of language or words. Which includes appearance and body language. In this face expression and eyes plays an important role. They reveal hidden emotions.
Visual communication means communication through the use of visual aids such as charts, infographics, motion graphics, pie chart, industrial design etc. are example of its.
In order to make a successful presentation ,a speaker should practice certain principal of good delivery. Above I discuss parts of communication now let's see how to make it effective while interacting with people:
1. Look natural
Whenever you are talking to a group of people if you are stiff you will look uncomfortable and awkward. The listeners or audience may seer this as a lack of confidence, which might affect their perceptions of credibility. If you don't wanna make such kind of impression stay natural and adopt easy going type of presentation.
2. Make eye contact
A presenter have to make and maintain eye contact with the audience. Which demonstrates confidence in the information being communicated to them and making conversation interesting. If you are nervous, shifting eye or avoiding eye contact this will display as a anxiety which audience will notice.
3. Do practice
Practice is important for perfection. No one is perfect but constantly practicing presentations will improve your public speaking skill. Commanding audience of one hundred or thousands of people is difficult , it is totally different from speaking to a friends or family or maybe few colleagues. So do more practice which makes you perfect and confident.
4. Don't use notes
When you are in front of audience don't read from notes because reading from the notes for any extended length of time which takes interest of people away. Don't mumble. If you did any mistake, correct it and continue . No need to worry about anything.
5. Make a pause
Give yourself and your audience a little time to reflect and think. Don't race through the presentation and leave your audience.
6. Stay on topic
When important discussion is going on and you are introducing subject stay on it. Use simple and straight forward language by which your audience can understand you with good manner.
7. Inspire change
Focus on the benifit you want to provide to your listeners or change that you want to encourage them to make.
8. Speak, listen, respond, adjust and adept
Speak to your audience, listen to their questions , respond to their reactions. Always be prepared for unexpected things. Sometime people ask you things about subject so make your mind prepared for that. Make your audience to wish you have spoken longer and gone further in deep on your topic.