Friday, 23 June 2017

Facebook Launches Profile Picture Guard in India To Protect Your Privacy

As tech companies expand their global presence, one of the biggest challenges they face is addressing the needs of each individual culture. For Facebook, the basic elements of the social media platform may look the same, but there is no one size fits all approach — especially when it comes to a woman's safety online.

Profile pictures are an important part of building community on Facebook because they help people easily find friends make connections.

Facebook published a blog post on Wednesday explaining the features and why they have decided to roll them out, especially for Indian users. It reads:

In India, we’ve heard that people want more control over their profile pictures, and we’ve been working over the past year to understand how we can help. Today, we are piloting new tools that give people in India more control over who can download and share their profile pictures. In addition, we’re exploring ways people can more easily add designs to profile pictures, which our research has shown helpful in deterring misuse. Based on what we learn from our experience in India, we hope to expand to other countries soon.
 According to Facebook, women in India didn't share profile pictures with faces because they were concerned they might be misused. The shield they are providing shall stop people from misusing somebody's profile picture in the following way:

• Other people will no longer be able to download, share or send your profile picture in a message on Facebook
• People you’re not friends with on Facebook won’t be able to tag anyone, including themselves, in your profile picture
• Where possible, it'll prevent others from taking a screenshot of your profile picture on Facebook, which is currently available only on Android devices
• It’ll display a blue border and shield around your profile picture as a visual cue of protection



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